Global Reach / Local Expertise
We have lived across the globe (or almost). While now tried and trued Californians, we arrive after detours in cities across the globe. With Susan’s 12 years living and working in HK; Alexa’s years in Europe and Will’s building days on the East Coast, we understand the global real estate landscape.
With a Rolodex that spans across continents, we truly believe our global reach is almost unrivaled.
Having said that, it’s equally important for us to be experts in the local market. Accordingly we believe in not only living locally but being active members of our community. Susan is a member of the Venice Stakeholders Association as well as being on the membership committee at the Battery in San Francisco. Will relives his glory days (or tries to) with his activity in the South Bay lacrosse community. And, Alexa is an active volunteer at local animal shelters and in local political campaigns as she helps to improve the lives of San Franciscans - both those with two legs and with four! .
Susan Kim - Founding Partner - LA | Bay Area
Susan's interest in real estate began early. A daughter of city restauranteurs, she became fascinated by the transformation of neighborhoods. Couple that with a strong quantitative mind and sharp negotiation skills honed during a long career in investment banking and it's very clear that Susan is in the perfect job.
Consistently a top agent in both SF, and LA, Susan's rolodex of clients in Asia is almost unparalleled. A resident and owner in both SF (Russian Hill) and LA (Venice Beach), her reach may be global, but she prides herself on remaining local.
A self-professed house-a-holic, Susan loves renovating houses in her spare time and understands first-hand the transformative power of the right real estate investment. On a micro level, she loves how a small change to a floor plan can unlock immense value and enjoyment for its owners. Or how finding the right neighborhood/community can create a network of life-long friends. On a macro level, she loves that the real estate landscape is always evolving. Real estate is a truly comprehensive asset that not only reflects the broader environment but also has so many detailed nuances.
Prior to founding the Sound Group, Susan had a rewarding career in investment banking, which took her to both New York and Hong Kong. With her banking background, she brings strong negotiation skills and a deep understanding of the economic landscape to any given transaction.
A graduate of the University of Illinois at Urbana Champaign and is a CFA Charterholder, she has over 12 years of investment banking experience with UBS, Lehman Brothers and Nomura Holdings International.
Will Passavia - Founding Partner - LA
Will Passavia brings a depth of real estate knowledge to his clients. A product of hard-driving New York real estate developers, he previously spent 10 years developing, building, and brokering the sale of residential real estate in Los Angeles, Colorado, and the Hamptons.
Will is a California guy at heart with a sincere love for everything the Golden State has to offer, particularly the living and investment opportunities in Los Angeles real estate. Will’s positive attitude and work ethic, knowledge in each aspect of the development process, and commitment to achieving your goals translates into an agent with a unique perspective. His experience makes him comfortable and effective representing all clients ranging from a first time home buyer to a seasoned developer.
Will has a communications degree from the University of Maryland where he helped lead the Division I NCAA Lacrosse program to the Final Four. Will has been involved in the spread of youth lacrosse in Southern California since 2002 and truly finds joy in working with kids and being a part of the community.
Alexa Franchot - Partner - San Francisco
Alexa joins the team with unique and invaluable skills. A marketing and tech guru, Alexa is always at the forefront of innovative marketing strategies. Alexa's 9 years in technology coupled with 2 years in investment banking has equipped her to be one of SF's top 'new' agents.
Originally from the Boston area, Alexa has lived in Washington DC, Charlotte, Geneva and Brasov (Romania). Her life in the Bay area began when her husband started his MBA at the Stanford Graduate School of Business. Soon thereafter, Alexa fell in love with the area and knew this would be their forever home. Her move into residential real estate was also a circuitous route encouraged by her real estate partner Susan Kim. After working with Susan on a search for a home for herself and her husband, Alexa was strongly encouraged to pursue a career in real estate.
Together Alexa and Susan have become the perfect team. Susan's Asian rolodex combined with Alexa's extensive Bay Area network has proven to be an incredible asset for both buyers and sellers. As an example, while many agents spend time advertising on bus benches, Alexa creates targeted campaigns on Linkedin. Therein lies the difference.
Alexa is a graduate of Wake Forest University. She is also a proud alum of Philips Academy Andover and currently serves on their Alumni Council and Bay Area Regional Leadership Team.